TEA Strategic Plan 2010

Vision
The Themed Entertainment Association is an international alliance that provides access to the world's most talented, knowledgeable and professional creators of compelling places and experiences

Mission
The Mission of the Association is to create opportunities for the membership and the clients they serve by:

1. Facilitating dialogue and communication
2. Stimulating knowledge and professional growth
3. Expanding size, diversity and awareness

Long Term Goals

1. Develop and expand our global community
2. Improve member benefits
3. Enhance effective communication
4. Continue to improve our financial condition

Each of the four long term goals are supported by key objectives. These key objectives will be implemented through specific strategies that focus inside and outside the association on:

• Education
• Networking
• Marketing

Goals and Key Objectives

Goal 1 - Develop and Expand Our Global Community

Key Objectives:

• Continue to expand our global membership through the expansion of the divisions
• Identify and market to other experiential industries
• Identify and reach out to academics and students in experiential industry schools
• Continue to engage and recruit owner/operators for membership
• Engage and recruit our vendors/suppliers for membership
• Market to the individuals inside of our member companies

Goal 2 - Improve Member Benefits

Key Objectives:

• Develop, emphasize and promote standardized contracts and business practices
• Develop business mentoring and advising programs
• Improve communication within and outside the Association
• Continue and grow current member education and networking events
• Continue and grow "Member 2 Member (M2M)" marketing events

Goal 3 - Develop Effective Communication

Key Objectives:

• Create a PR strategy/identity and brand
• Develop and refine the Association's website
• Create promotional tools and packages

Goal 4 - Continue to Improve our Financial Stability

Key Objectives:

• Pursue corporate sponsors
• Build membership by expanding geographically and into related industries
• Review and adjust rates for benefits and services (dues, ad rates, etc)
• Investigate other revenue streams

2010 Short Term Goals Statement

The following short term goals were set by International Board as a focus for 2010: 

• Redesign the Web Site
• Develop a plan and initiate discussions regarding standardized contract language for project credits
• Build the revenue of the Association
• Improve the overall value of membership with a focus on business benefits to members
• Continue to expand outreach to students/the next generation of members